Lily Phan

Conceptualized and executed new packaging designs by utilizing Adobe Creative Suite – in particularly, Adobe Illustrator, Adobe Photoshop, and Adobe Dimension – without deviating from the brand identity and communicated with the clients to ensure that their goals and requirements are fully met. Work closely with the social media management team to design and develop marketing materials for events.

Key Tasks:

• Collaborated with the social media management team to brainstorm, ideate, and produce engaging, on-brand content across Instagram and Tiktok.
• Designed and produce artwork for promotional and marketing materials.
• Create 3-D visual mock-ups for product presentation by utilizing Adobe Dimension.

Collaborated with the marketing team on marketplace research and participated in an end-to-end design process, ensuring that the project meets the deadline before presenting to the internal and external stakeholders.

Key Tasks:

• Created concepts and design deliverables for product presentation that can function on digital and print marketing collateral.
• Developed branding strategies and visual contents to generate awareness of the business before the launch date.
• Assisted the web designer by creating wireframes and providing a style guide to create a visual-compelling website that is user-friendly by utilizing Figma and Sketch.
• Participated in team effort to produce streamlined production of policy manuals and educational materials for employees.
• Collaborated with the social media management team to brainstorm, ideate, and produce engaging, on-brand content across Instagram and Tiktok.